|
週次 |
日期 |
單元主題 |
|
Week 1 |
2/20 |
Intro: What is Strategy? |
|
Week 2 |
2/27 |
No Class |
|
Week 3 |
3/06 |
External Analysis
- Aircraft
- The Five Competitive Forces That Shape Strategy |
|
Week 4 |
3/13 |
Positioning Strategy/ Macro Environmental Factors
- Apple |
|
Week 5 |
3/20 |
Internal Analysis
- eHarmony
- The Core Competence of the Corporation |
|
Week 6 |
3/27 |
Resource Dynamics
- Samsung |
|
Week 7 |
4/03 |
No Class |
|
Week 8 |
4/10 |
Individual Coaching & Project Discussion |
|
Week 9 |
4/17 |
Presentation |
|
Week 10 |
4/24 |
What is Corporate Strategy?
- From Competitive Advantage to Corporate Strategy |
|
Week 11 |
5/01 |
Horizontal Diversification
- Disney |
|
Week 12 |
5/08 |
Vertical Integration
- Opec Plastics |
|
Week 13 |
5/15 |
Better Off Test
- Disney-Pixar |
|
Week 14 |
5/22 |
Globalizing and Firms' Strategic Mindset
- Global Wine War 2015
- PPT slides: 3 pages by May 20, + 5 mini presentation: Viacom, McDonald, Danone, Heineken, Cardinal health |
|
Week 15 |
5/29 |
Strategy & Context
- Uber in Asia |
|
Week 16 |
6/05 |
Quiz |
|
Week 17 |
6/12 |
Presentation |
|
Week 18 |
6/19 |
Course Wrap-up |